x

HAVE A QUESTION, COMMENT, OR PROJECT? OR JUST WANT TO SAY HI? GET IN TOUCH.

Contact Clean Lines Collective

CLC is proudly located in the Pacific Northwest in Seattle, WA.

Clean Lines Collective

Our Role

CLIENT:

SocialBillity

ROLE:

  • Web
  • Apps
  • UX/UI
  • Branding
  • Development
  • Print
  • Creative Direction

WEBSITE:

SOCIALBILLITY.COM

About Client

SocialBillity is a mobile app for the iPhone, in conjunction with an online portal for merchants. Together, they are a location-based mobile marketing solution. It provides merchants with a virtual storefront to connect with mobile consumers driving foot traffic and boosting sales at stores and events.

The Challenge

Our biggest challenge here, as with most online communities, is the 1% rule. Also known as the "participation inequality". Which means that only 1% of all online users post unique content while the other 99% participants will lurk.

Knowing SocialBillity’s strength lies with the users, we had to create a platform that catered to intuitively finding and posting deals. Making the posting process as easy, fast, and as fun as possible was crucial. Incentives for being a power user were also key, hence, "It pays to be social."

Our Solution

With extensive user testing early in the process all the way through to launch, we feel we created a solution that best met the users' needs.

We designed a "1-2-3" seamless posting process that capitalized on visual cues, high contrast for outdoor use, and a user interface with breathing room to quickly digest information for first time users. The end product succeeded in being as close as possible to a "no learning curve"" solution.


Project Category


About Clean Lines Collective

Strategic planning, designing, developing, and promoting your brand or product via web, apps, and print collateral is what we do. Weather you’re a start-up or need to update, Clean Lines Collective can help.

www.cleanlinescollective.com

Work With Us

If you have a project for us, please get in touch at:

info@cleanlinescollective.com