Tahoe Moonshine Distillery
Tahoe Moonshine is a small handcrafted distillery based out of South Lake Tahoe, CA. Using the finest organic ingredients of the highest quality, they create a product that is delicious, innovative, and unique.
Every bottle from their distillery is single-barrel, all-natural, hand-crafted, quality-controlled, and taste tested by an actual person... Not a machine.
The challenge here was showing and telling the story of moonshine in a modern professional way but still paying homage to it's moonshine roots.
We also realize that TMD's demographic demands an authentic brand and lifestyle that customers could relate to. The founder and master distiller, Jeffrey VanHee lives and breathes that authentic lifestyle. So creating a brand and identity that coincided with his values and personality would be our key objective.
The primary color usage of black, dark red and beige was ideal for the brand in terms of giving it the distinguished top shelf feel but the somewhat playful layout and logo still spoke to our customers. Angling the label and layout not only held true to the dynamic logo but also helps it stand out on the shelf from competitors and also counters the vintage glass medicinal style bottle. We feel we succeeded in giving the brand a high quality boutique Spirits feel but staying true to Tahoe Moonshine Distillery's roots.
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